Usability and User Experience Design The Comprehensive Guide to Data-Driven UX Design
ISBN 978-1-4932-2496-8 673 pages, 2024
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2497-5 673 pages, 2024, Print edition paperback
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2498-2
- Design digital products for B2C, B2B, and medical applications that provide outstanding user experience
- Plan your design, perform context of use analyses, and identify requirements
- Develop and evaluate design solutions, from the prototyping phase to the testing and review stage
In this book, you’ll learn about:
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Theory of Design
What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more.
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UX Design Process
Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing.
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Design in Action
See examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal.
Highlights include:
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Data-driven UX design
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B2B and B2C applications
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User researcher skills
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Psychological foundations
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Design principles
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Context of use analysis
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Requirements formulation
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Prototypes and wireframes
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Design testing and evaluation
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Decision matrices
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Use cases
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